My short film i’m making, My Angel, has been a lot of fun, and i’ve learned sooo much. And to facilitate learning, I’ve taken on most of the post production responsibilities within my abilities, in order to learn as much as possible. This at times ends up feeling like i’m doing more “busy work” and less “art” as time goes on, but this is in itself a lesson.
I was feeling like i needed to up the creativity for a bit and recharge my inspiration, and the task of poster design came along.
I realised i’d err’d on the day of the shoot, and not gotten “poster” shots, which is a rookie mistake.
There was one Behind the Scenes shot taken by our Stills Photographer William Denniss that i thought on the day “cool poster shot”, but it gave away the end (it was an alternate angle on the last shot). But it was a fucking cool photo – more a “remember this moment” re-release poster than the initial marketing one to get interest. The difference between these springs to mind :
Left : Cinematic release. Right : 6 months after initial release
So I ended up finding the single still in the film that sold the “peril” side (ok it was 2 shots combined), mixed it around with a photo of my Black Belt, did some photoshop blurring to make a cool bottom third, did some font research, summarized the theme of the film for the tagline, and voila :
Hopefully it makes you wonder what it all means.
Then in typical fashion my
girlfriend fiancee insisted on a revised version :
Bless. Um, no. Now I understand why my Aikido Dojo didn’t want this as my teachers profile photo. Actually I don’t – that is one sexy pose.
I did have one other stab at it, but felt like the first attempt said more. And this one is more ambiguous… One friend said “looks like it could be a superhero-style movie”.
And there you have it – a half-day of creativity results in, imo, a decent poster that sums up the hook (she’s attacked), implies the direction (a black belt), and summarizes the theme (“who would save you”), but keeping the way it plays out entirely ambiguous.